CRM MYTH Buster #1 – Your CRM alone is enough
CRM MYTH Buster #1 MYTH: Your CRM alone is enough We would all like to believe that the latest incarnation of the CRM will handle it all: The panacea of all information in a single system of record....
View ArticleCRM MYTH Buster #2 – Your CRM alone will give you the needed 360° customer view
If you could design a 360° customer view, what would it include? Has a CRM vendor asked this question of you? Or, does your provider decide what works best in a 360° view, and therefore decide how to...
View ArticleCRM MYTH Buster #3 – Your CRM alone will help you sell more, faster
What powers a sale? If we look at recent best-seller sales books such as The Challenger Sale, power equals relevance to the prospect or customer, and an ability to challenge their views, in effect...
View ArticleCRM Myth Buster #4: Your CRM will make all your customers happier
Have you ever played a game of Twister? The gyrations support agents need to go through to keep that 20% of customers who have really challenging issues to solve, happy, can be likened it to the Milton...
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